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The company’s choice of television as the primary medium for its 'T-Mobile Girl' campaign is based on the fact that it is a one-way mass communication vehicle. Television is most commonly used with which promotional mix element?

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The company’s choice of television as the primary medium for its 'T-Mobile Girl' campaign is based on the fact that it is a one-way mass communication vehicle. Television is most commonly used with which promotional mix element?






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