The Richards Group, a Dallas ad agency, created the Chick-fil-A cows. Since the time they created the cows the message has always been 'Eat more chikin.' The ad agency acted as the _____ of the message.

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The Richards Group, a Dallas ad agency, created the Chick-fil-A cows. Since the time they created the cows the message has always been 'Eat more chikin.' The ad agency acted as the _____ of the message.