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Research has shown that most Hispanic Americans are insulted when retailers attempt to serve them in Spanish. Hispanic Americans overwhelmingly prefer to conduct business in English—even if they are bilingual—in order to demonstrate that they are 'true Americans.'

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Research has shown that most Hispanic Americans are insulted when retailers attempt to serve them in Spanish. Hispanic Americans overwhelmingly prefer to conduct business in English—even if they are bilingual—in order to demonstrate that they are 'true Americans.'





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