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U.S. paint manufacturers traditionally use different formulae for developing paint to be used in the humid Southeast, the frigid Midwest, and the hot and dry Southwest. This is an example of how demographic segmentation is used.

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U.S. paint manufacturers traditionally use different formulae for developing paint to be used in the humid Southeast, the frigid Midwest, and the hot and dry Southwest. This is an example of how demographic segmentation is used.





 
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