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Although most buyers of Honda cars are in the 40 to 60 age range, the advertising for the vehicles portrays youthful activities and targets a youth mindset. Honda’s marketers are attempting to influence the _____ of Honda vehicles in consumers’ minds.

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Although most buyers of Honda cars are in the 40 to 60 age range, the advertising for the vehicles portrays youthful activities and targets a youth mindset. Honda’s marketers are attempting to influence the _____ of Honda vehicles in consumers’ minds.






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