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_____ is the development of a specific marketing mix to influence potential customers’ overall perception of a brand, product line, or organization in general, and is related to the place a product occupies in consumers’ minds relative to competing offerings.

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_____ is the development of a specific marketing mix to influence potential customers’ overall perception of a brand, product line, or organization in general, and is related to the place a product occupies in consumers’ minds relative to competing offerings.






 
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