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Miller Lite’s long-running 'Great Taste...Less Filling!' advertising campaign was ranked by Advertising Age magazine as the 8th-best advertising campaign in history. Miller Lite was using _____ segmentation in this ad campaign.

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Miller Lite’s long-running 'Great Taste...Less Filling!' advertising campaign was ranked by Advertising Age magazine as the 8th-best advertising campaign in history. Miller Lite was using _____ segmentation in this ad campaign.






 
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