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The advertisements for Kay Jewelers usually show a man presenting a woman with a ring or necklace and receiving a kiss in return. The ad then shows the slogan 'Every Kiss Begins with Kay.' This is an example of _____ positioning.

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The advertisements for Kay Jewelers usually show a man presenting a woman with a ring or necklace and receiving a kiss in return. The ad then shows the slogan 'Every Kiss Begins with Kay.' This is an example of _____ positioning.






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