When Henry Ford first made the Model T, he said consumers 'can have any color they want as long as it is black.' This was a case of _____.

🎲 Try a Random Question  |  Total Questions in Quiz: 163  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Marketing Practice Test: Segmenting and Targeting Markets — practice the complete quiz, review flashcards, or try a random question.


When Henry Ford first made the Model T, he said consumers 'can have any color they want as long as it is black.' This was a case of _____.