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Sir Paul McCarthy and Alicia Silverstone are two of the many celebrities that are serving as spokespeople for the animal rights group People for the Ethical Treatment of Animals (PETA). Both are committed to vegetarianism. In terms of promotion strategy, they will be considered a(n) _____ information source.

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Sir Paul McCarthy and Alicia Silverstone are two of the many celebrities that are serving as spokespeople for the animal rights group People for the Ethical Treatment of Animals (PETA). Both are committed to vegetarianism. In terms of promotion strategy, they will be considered a(n) _____ information source.






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