The bear watching vacation experience can vary greatly depending on many factors, including the lodge itself and the tour guide. For example, lodging can run from a 'rustic' room with little more than a bed to a plush room with all the modern amenities. This is an example of the _____ characteristic of services.

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The bear watching vacation experience can vary greatly depending on many factors, including the lodge itself and the tour guide. For example, lodging can run from a 'rustic' room with little more than a bed to a plush room with all the modern amenities. This is an example of the _____ characteristic of services.