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During a recent worldwide recession when wine usage was declining, Nickel & Nickel launched a new brand of wine, which it sold at $125 a bottle. The wine is allowed to age three times as long as lower-priced wines, and the grapes used in the wine's production are hand-picked. Wine lovers appreciate how both production techniques improve wine quality. Nickel & Nickel used _____ to build market share.

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During a recent worldwide recession when wine usage was declining, Nickel & Nickel launched a new brand of wine, which it sold at $125 a bottle. The wine is allowed to age three times as long as lower-priced wines, and the grapes used in the wine's production are hand-picked. Wine lovers appreciate how both production techniques improve wine quality. Nickel & Nickel used _____ to build market share.






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