The tactic that allows different customers to pay different prices for essentially the same merchandise bought in equal quantities is called _____. This tactic is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items.

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The tactic that allows different customers to pay different prices for essentially the same merchandise bought in equal quantities is called _____. This tactic is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items.