Pure Digital Technologies created the Flip, a digital camera that is priced around $150. It filled a gap between expensive digital cameras and webcams. The Flip plugs straight into your computer and the video can easily be viewed and shared instantly. Creating a new product for a new market is called _____.

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Pure Digital Technologies created the Flip, a digital camera that is priced around $150. It filled a gap between expensive digital cameras and webcams. The Flip plugs straight into your computer and the video can easily be viewed and shared instantly. Creating a new product for a new market is called _____.