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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. Advertising to children is subject to self-regulation according to guidelines developed by ________.
2. While forecasts indicate that companies are going to steadily increase expenditures on branded entertainment, ________ is lobbying for legislation that will require advertisers to disclose upfront ads that are designed as product placements.
3. ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.
4. Advertainment is ________.
5. Some firms engage in ________, where they contribute a portion of the revenues they receive from selling certain products as helping people inflicted with incurable diseases or hurt by inclement weather.
6. With regard to assortment structure, ________ is/are relevant for mixed assortments in bowls, buffets, potlucks, or dinner table settings. It may also be relevant in retail contexts.
7. The societal marketing concept advocates a ________.
8. By itself, one tasteless ad has little impact on our values. However, cumulatively, such ads may persuade consumers to act unwisely or develop undesirable attitudes.
9. Print ads that closely resemble editorial matter are known as ________.
10. Cause-related advertising is less effective among more involved consumers.
11. 30-minute commercials that appear to the average viewer as documentaries and therefore command more attentive viewing than obvious commercials would receive are known as ________.
12. In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.
13. Over the course of their interaction with The Knot, a specialty web site for people planning their weddings, future brides and grooms record the home towns, the planned location of the wedding, the wedding date, the ceremony denomination, and the wedding budget. The Knot then provides this information to its advertisers, who are able to tailor their advertising messages to the specific brides and grooms based on what these advertisers already know about them. This is an example of ________.
14. Several years ago, after inaccurately advertising that Listerine prevented colds, the FTC required Listerine to run a second set of ads that pointed out to consumers that the previous advertising claim was false. This second set of ads is known as ________.
15. When Fizzy Cola advertizes that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.
16. With regard to assortment structure, ________ is/are commonly found in the form of multiple product tastings, multiple offerings of party snacks, duplicate buffet lines, family dinners with multiple dishes, and perhaps even in retail displays.
17. With regard to assortment structure, ________ is/are an issue wherever multiple units of options are involved, such as holiday dinners, toys in play areas, and collectibles and collecting.
18. Socially beneficial forms of doing business include ________.
19. Aspire is a credit card provider that is offering a new identity theft protection service for a fee to its existing card holders. It is advertising this new service by sending direct mail to card holders in envelopes that say Time Sensitive Account Information"to discourage customers from simply discarding the junk mail without opening it. This is an example of ________."
20. Children are less likely than adults to imitate the behavior they see on TV with little or no evaluative judgment.
21. According to the societal marketing concept, ________.
22. Consumers find environmental labels difficult to understand, which increases consumers' price-sensitivity regarding green products.
23. Advertorials and infomercials are examples of ________.
24. When People's Trust Bank advertises its involvement in free consumer credit training to help low-income families manage their earnings and qualify for mortgages, People's Trust is engaging in ________.
25. The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________.

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