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“No matter how carefully planned or how painstakingly executed a sales letter may be, it will be useless unless it is sent to people selected from a good mailing list consisting of the correct names and addresses of bona fide prospects or customers.” This quotation best supports the statement that

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“No matter how carefully planned or how painstakingly executed a sales letter may be, it will be useless unless it is sent to people selected from a good mailing list consisting of the correct names and addresses of bona fide prospects or customers.” This quotation best supports the statement that






 
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