The quickest and most efficient way of letting one's own constituency know the exact elements of one's negotiating posture and personal commitment to this posture is to represent that position in the media.

Audiences: Individuals or groups who are not directly involved in a negotiation, but can observe and react to the events.
Coalitions: Alliances between individuals or groups who cooperate for a common cause. 

To identify target audience behavior, you can:
Categorize your audiences
Divide audiences into categories
Primary: Those whose behavior you are trying to change
Influencers: Those that can influence the primary audience
Gatekeepers: Those that can facilitate or prevent access to the primary audience