FBLA Marketing Test 7
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FBLA Marketing Test 7
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25 Questions

1. Which of the following intermediaries is found only in a distribution channel for consumer goods?
2. Which of the following is not considered as a type of trade promotion?
3. Apex Music Store established the following merchandising plan for the month of April: planned sales, $5,100; EOM stock, $9,850; planned reductions, $475; BOM stock, $7,750. What is the store's open-to-buy for the month of April?
4. When a company makes an effort to produce and promote environmentally safe products, they are employing which of the following?
5. Scarcity forces nations to
6. Which of the following is a goal of an effective pricing strategy?
7. A flexible-price policy would be most appropriate in the selling of
8. Customers purchase leather shoes for their appearance, easy care, comfort, and longevity. These are examples of purchases based on
9. When a customer considers quality, durability, monetary savings, and service when buying a product, the buying motives are considered
10. The most expensive method used to ship goods is
11. An invoice from a supplier with terms of 2/10, N30 means
12. The legal right granted to a person or company to make, use, or sell an invention for a specified period of time is called a
13. The invoice for a shipment of goods costing $160 has terms of 4/10, N30. If paid within the discount period, the cost would be reduced to
14. The advertising media which is relatively low in cost and can provide a timely way for companies to reach a desired audience is
15. The activity that allows a business to design marketing programs that increase sales by making products that customers want is known as
16. The stages that a product goes through from the time it is first introduced until it is removed from the market is referred to as the
17. Cold canvassing, sometimes called blind prospecting, is the primary technique used in
18. A potential customer tells a salesperson 'I want a copier for my home office that is simple to use and reliable. Which of the following responses would be most appropriate for the sales-person to use to assess the customers need?
19. Large retail chains such as WalMart and Target store and distribute their merchandise using
20. The type of promotion that is used to create a favorable image of a business, which in turn may help sales efforts is
21. When a buyer orders goods and services from the same vendor(s) as in the past, it is referred to as a
22. Calling the customer a week or two after a purchase to determine if he or she is happy with the product they bought is referred to as
23. The selling message of a written advertisement is the
24. When businesses try to attract customers by offering high quality products, extra customer services, and convenient locations, they are engaged in
25. Socially responsible companies cooperate with government and consumer groups by

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