Business Environment Practice Test — Flashcards | Management 101 | FatSkills

Business Environment Practice Test — Flashcards

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Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. (Source: Wikipedia)

Typical parts of a business's environment are: Employees, customers needs and expectations, supply and demand, management, clients, suppliers, owners, activities by government, innovation in technology, social trends, market trends, economic changes, etc.

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A company is affected by two broad set of factors are _________________
Internal and external
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