Strategic Management Practice Test: Evaluating a Company’s External Environment — Flashcards | Strategic Management 101 | FatSkills

Strategic Management Practice Test: Evaluating a Company’s External Environment — Flashcards

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A company's macroenvironment" refers to"
all the relevant forces and factors outside a company's boundariesgeneral economic conditions, population demographics, societal values and lifestyles, technological factors, governmental legislation and regulation, and closer to home, the industry and competitive arena in which it operates.
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