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Presentational devices include: titles, headings, subtitles, illustrations, captions, white space, the use of colour, and more. Good writing isn't only about content, but about presentation. Besides words, there are many visual tools which writers use, called 'presentational devices'. These have the greatest impact in non-fiction writing, but can also be found elsewhere.
Writers choose their devices with care, always taking account of audience and purpose.
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