Negotiation 101 Practice Test: Basics of Influence — Flashcards | Negotiation 101 | FatSkills

Negotiation 101 Practice Test: Basics of Influence — Flashcards

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According to Petty and Cacioppo, the first route to persuasion is referred to as the peripheralroute and involves thought and integration of the message into the individual's previously existing cognitive structures.
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