Public Relations (PR) Skills Basics Knowledge Test — Flashcards

Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception.

Public relations vs publicity: PR is controlled internally, whereas publicity is not controlled and contributed by external parties.

PR is used in marketing mostly to maintain good media relations and public image, build brand awareness, and engage with potential brand promoters – from sponsors to influencers.