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Use the excerpt below to answer the following 2 questions:
Please refer to the Sales Funnel graph on the next page to understand our marketing method. The first (widest) portion of the funnel involves attracting a large number of potential clients. You can help with this by focusing on Search Engine Optimization to make sure that our site appears in applicable online searches. SEO will be a major part of our marketing efforts this month. The second layer of the funnel, narrower than the first, encourages interested visitors to learn more about the company.
The third layer is the narrowest and involves securing sales. Once visitors have become clients, we move to a new marketing strategy to encourage repeat business. The IT department is also in charge of data visualization, so please track info such as numbers in each layer of the funnel and create graphs to illustrate this info for our meetings.
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