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As part of the content marketing team, you will be in charge of selecting and uploading content of interest to potential clients. As one facet of content marketing, we are beginning a weekly podcast to share industry tips and give listeners a glimpse of what we do on a daily basis. We are looking for new podcast subjects so we welcome fresh ideas, as well as any other ideas that can help with conversion rate optimization. We have used several CRO methods in the past, from surveys and mailing lists to free offers, but are looking for new ideas on winning a greater percentage of visitors to our site. When searching for ideas, a good place to start is with data mining. Ask your supervisor for a list of the websites we prefer to use to search for behavior patterns of potential clients. As an incentive, each team member will receive a bonus for each successful conversion. Specifically, you will receive a $50 gift card for each person who becomes a client due to the content marketing efforts.
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