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FBLA Sports Management Review
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Avg score: 58% • Most missed: “a source of diversion engaged in for pleasure.”
FBLA Sports Management Review
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25 Questions

1. a sport which is overseen by a sanctioning body.

2. marketing principles used to market a team.

3. a company with a license to reproduce an official brand mark.

4. promotional budgeting using a set percent of gross sales.

5. a source of diversion or activity engaged in for pleasure.

6. an individual that uses a product or service.

7. segmentation based on measurable statistics.

8. promotional budgeting by 'follow the market leader'

9. seating typically purchased/leased by corporations and used for business meetings and entertainment.

10. potential of earning for a corporate promotion

11. promotional budgeting by 'what I can afford'

12. segmentation based on personal interest and activities.

13. all individuals at or exposed to an event.

14. simultaneous production & consumption of sports events at a venue

15. an individual that supplies a product or service.

16. segmentation based on rate of use.

17. the physical surroundings of a venue that impact spectators' desire to stay and return to the venue.

18. a corporate entity which is involved with a sports property in order to gain exposure and promote their products.

19. license purchased by a ticket holder which entitles that person to buy that seat's tickets.

20. an individual that makes a purchase.

21. intermediary that markets talent and determines an athlete's worth in a market.

22. marketing item of value; such as a league, team, coach, or player

23. a company with a popular 'official' logo.

24. interactive and interpersonal promotions meant to develop relationships and increase customer satisfaction.

25. total money from ticket sales for an event.

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FBLA Sports and Entertainment Management I
 
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