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Advanced Marketing Management Practice Test Questions
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Advanced Marketing Management: Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility, etc.

Advanced Marketing Management Practice Test Questions
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25 Questions

1. Which among the following is an example of Trade promotion?
2. The typical method of retail operation used by supermarkets and catalog showrooms is called:
3. __________ is directed towards consumers and traders with the intention to increase immediate or short term sales.
4. Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?
5. Which is intangible among the following?
6. Point of Purchase Ads are also known as
7. A _____ is a trade of vale between two or more parties
8. _____ is a self-regulatory voluntary organization of the advertising industry
9. Consider the following statements:
Statement 1: Two major dimensions of advertising are message creation and message dissemination
Statement 2: Message creation is meaningful once the advertisement is created.
10. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
11. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______
12. The content and context of a message contained in an advertisement is called?
13. ._____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products"
14. Which among the following is the right sequence of copywriting process?
15. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
16. It is popularly known as free form of promotion
17. Consider the following statements:
Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase
Statement 2: It is similar to window dressing.
18. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
19. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
20. The term marketing refers to_____
21. The first step in developing an advertising program should be to:
22. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
23. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
24. The strategy that encourages dealers and distributors to sell a product is known as
25. The specific carrier within a medium is called

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