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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. ________ attempts to explain how people assign blame or credit to events on the basis of either their own behavior or the behavior of others.
2. An extension of the theory-of-reasoned-action model is the ________, which includes an ads the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
3. When consumers give themselves credit for the outcome of a behavior, they are engaging in ________.
4. Jake feels that shopping in thrift shops shows a lack of class and sophistication. This attitude would be captured by which of the following multiattribute attitude models?
5. Jill was recently complemented on her piano playing skills. She attributed her skill to the quality and skill of her instructor. This is an example of defensive attribution.
6. If a student observes that she routinely purchases the Des Moines Register on her way to class, she is apt to conclude that she like the Des Moines Register. This is an example of how the ________ helps make inferences about one's behavior.
7. An example of the ________ function of motivation is for Crest to point out how its new toothbrush is superior to all other toothbrushes in controlling gum disease by removing more plaque.
8. Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.
9. ________ portray consumers' attitudes with regard to an attitude object as a function of consumers' perceptions and assessment of the key attributes or beliefs of that object.
10. Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it, rather than because it was free or on sale.
11. Which of the following are considered to be underlying factors that are likely to produce a subjective norm?
12. The shift from no attitude to an attitude is a result of ________.
13. The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.
14. In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
15. Which of the following is true of attitudes and their relationship with behavior?
16. According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
17. Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?
18. Someone who donates $10 to Amnesty International might be persuaded to donate a much larger amount when properly approached because that person may decide that he or she is the kind of person who makes such charitable donations. This demonstrates the basic premise of the ________.
19. In addition to being inferable from what people say or what they do, attitudes are also directly observable.
20. Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.
21. Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system. Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?
22. In the theory of trying to consume, the consumer's attempts to consume may be a result of ________ or ________ impediments that prevent the desired action or outcome.
23. According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.
24. According to ________, discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.
25. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.

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