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Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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Cross-cultural consumer behavior is the study of how culture influences what consumers choose to purchase, evaluate, and seek. It also examines how cultural values like individualism, indulgence, and uncertainty avoidance impact consumers' buying behavior.  Cross-cultural consumer behavior research is important for global brands that want to succeed in new markets. However, there are some challenges involved, such as: Cultural misinterpretation, Navigating sensitivities and taboos, Language barriers, Access to participants, and Time and cost.  Some challenges of navigating cross-cultural... Show more
Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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25 Questions

1. Overseas markets represent the single most important opportunity for the future growth of firms whose home markets have reached maturity.
2. Product standardization appears to be most successful for high-involvement products that approach either end of the high-tech/high-touch continuum.
3. A ________ advertising strategy involves customizing either the product or the communications program.
4. The smaller the similarity between nations, the more feasible it is to use relatively similar marketing strategies in each nation.
5. According to research presented in the text, ________ feel that global brands are higher in quality than local brands, but dislike brands that preach U.S. values and do not trust global companies to act responsibly.
6. Which of the following is true of the middle class in emerging markets?
7. There are four possible global marketing strategies, one of which is a mixed strategy, which involves offering ________.
8. Product standardization works best with ________ products.
9. The reason that many products fail when marketed in a foreign country is ________.
10. Of the three entities involved in country of origin, ________ has the strongest influence on product evaluations.
11. According to research presented in the text, ________ view global brands as quality products, and are not particularly concerned about the social responsibility issue.
12. According to recent projections, the middle class will increase in size by 1.8 billion people, of which about one third will be in ________.
13. Consumers believe that the more people who purchase a brand, the higher the brand's quality, which often results in a global brand being able to command a premium price.
14. By 2020, the middle class will grow to constitute over ________ of the world's population.
15. Using different colors to package products that are being sold in foreign countries is a way to overcome failure due to ________ problems.
16. ________ is defined as the effort to determine to what extent the consumers of two or more nations are similar or different.
17. ________ can provide marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific national markets involved.
18. The Swiss have a reputation for making excellent watches, demonstrating that consumers tend to have an established attitude or preference when it comes to a particular product being made in a particular country.
19. According to recent consumer research, which of the following is true of combining global and local marketing strategies?
20. To overcome a narrow and culturally myopic view, marketers must go through a(n) ________ process.
21. When consumers make consumption decisions based on an association between the product, brand name, or service, and the country in which it was made, this is referred to as ________.
22. Country of design, country of assembly, and country of parts are three dimensions that make up country of origin.
23. Why are firms selling their products all over the world?
24. Consumers around the world are increasingly reluctant to try foreign products that are popular in different and far-off places.
25. Low-involvement products in the midrange of the high-tech/high-touch continuum are most suitably marketed as global brands.

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