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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy, the stability of its government, and the business-friendly nature of its legislation, this is an example of ________.
2. Regarding accuracy, a toothpaste ad stating that brand A is the best"is considered an acceptable form of ________ because consumers generally understand that there is no credible way to determine what best means."
3. The societal marketing concept advocates a ________.
4. Large inventory levels in one's home pantry could increase the quantity of food one believes is appropriate for a meal.
5. The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking show. This is an example of ________.
6. When Company Y buys radio time on all the local radio stations and plays the same advertisement on all of them, Company Y is engaging in ________.
7. Cause-related advertising is less effective among more involved consumers.
8. According to the societal marketing concept, ________.
9. Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this?
10. Print ads that closely resemble editorial matter are known as ________.
11. A recent study discovered that deceptive claims were found in about three-quarters of humorous ads and, in most cases, the humor was used to mask the deceptive claims.
12. The societal marketing concept involves ________.
13. ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.
14. A cause-related message elicits more favorable consumer attitudes than a similar ad without a cause-related message.
15. ________ is the self-regulatory group that monitors complaints from companies and consumers regarding truth in advertising and often determines what ads can and cannot state.
16. Actors or salespeople who pretend to be ordinary people or researchers conducting a survey to explain product benefits and give potential consumers the chance to examine, sample, or use a product are known as ________.
17. Which of the following advertising messages would be considered puffery?
18. There is a consensus that even if children understand the purpose of promotional messages, marketers must take special care in advertising to them because of the amount of time kids spend viewing TV and online.
19. The marketing concept involves ________.
20. The ________ balances the needs of society with the needs of individuals and marketing organizations.
21. In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.
22. ________ is responsible for stopping false or misleading ads.
23. Buzz and viral marketing is ________.
24. When Company X obtains a list of left-handed people earning over 100K per year who own pets and are of Hispanic origin and develops and delivers a highly targeted and persuasive message designed specifically for this very narrowly defined consumer group, Company X is engaging in ________.
25. Which of the following is a masked marketing practice using a disguised communicator?

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