Under this method of floatation in primary market, a subscription is invited from general public to invest in the securities of a company through the issue of advertisement.

Financial markets consist of agents, brokers, institutions, and intermediaries transacting purchases and sales of securities.
 

Some examples of financial markets and their roles include the stock market, the bond market, forex, commodities, and the real estate market, among several others. Financial markets can also be broken down into capital markets, money markets, primary vs. secondary markets, and listed vs. OTC markets.