1. Which of the following enables a company to use another manufacturer’s already established channel?

2. _____ describes the process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption.

3. Which of the following businesses is most likely to have a problem with distribution because production and consumption of the product occurs simultaneously?

4. ___Which of the following is a characteristic of a partnership-based firm?

5. A channel leader is also called a(n):

6. Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs). The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. When introduced to the market, the device will sell for less than $50. What level of distribution intensity should the company use?

7. Certified Grocers Midwest, Inc., the Chicago-based grocery wholesale cooperative, provides all kinds of meats, cereals, canned and fresh fruits and vegetables, beauty aids, health care items, and pet products to the supermarkets in its channel. Certified Grocers is aiding consumers by overcoming:

8. Honda uses just-in-time manufacturing to build its Odyssey minivans. Five companies that make component parts for the Honda Odyssey relocated to Alabama and states bordering Alabama when Honda announced plans to build a new Odyssey manufacturing plant in Alabama. This relocation in order to provide efficient delivery of goods indicates Honda is

9. A _____ consists of several companies acting together in a highly organized and efficient manner, while employing the same or similar techniques as a single vertically integrated company.

10. Retailers and merchant wholesalers are examples of intermediaries that:

11. A(n) _____ discrepancy is created when a product is produced but a consumer is not ready to purchase it.

12. Which of the following statements about developing global marketing channels is FALSE?

13. Which channel relationship is less ambiguous than an Arm's-Length relationship but without the longer-term and/or capital investment required to achieve full integration?

14. Generally, _____ determine what type of intermediary a manufacturer should use.

15. The efficient and cost-effective forward and reverse flow and storage of goods, services, and related information into, through, and out of channel member companies is called.

16. Which of the following statements concerning how market factors affect channel decisions is NOT true?

17. In 1935, Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise. Their idea was to let independent operators use the same name, food, supplies, logo and even building design in exchange for a fee. In terms of the type of channel relationships established, this non-equity agreement would require a(n) _____ relationship.

18. _____ occurs when products are distributed through unauthorized marketing channels.

19. Jones Soda is positioned as the anti-Coke. In the early years, few mainstream retailers sold Jones soda. Fans had to get their Jones fix in surf shops, tattoo parlors, and bookstores, adding to the brand's mystique. Jones Soda used its _____ to create a competitive advantage.

20. Channel conflict that occurs among channel members on the same level is known as:

21. The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell’s Festive Holiday Truffles from Washington is to order it through the mail. Popwell, who makes the candy by hand, uses a(n) _____ exclusively.

22. Serenity is a manufacturer of outdoor fountains that are currently popular in gardens. Even though fountains represent a product category that does not sell year round due to inclement weather, Serenity's sales remain steady all year because it sells to wholesale distributors that stock the product. Serenity sells to wholesale distributors that perform _____ functions for the manufacturer.

23. All of the following are sorting activities EXCEPT:

24. Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT:

25. Scholastic Press published millions of copies of Mockingjay, the final installment in Suzanne Collin’s popular Hunger Games trilogy of books. However, each reader wants to purchase just one copy. The difference between the number of books Scholastic Press published and the number a consumer wants to buy is referred to as