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Public Relations: PR Basics
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Avg score: 67% • Most missed: “Problem statement - purpose statement - audience analysis - recommendation plans…”
Public Relations: PR Basics
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25 Questions

1. With uncontrolled media these people control if it is reported/what - when how - etc?

2. PR now tells an org how to say - what to say and...

3. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program

4. It ensures that the message will be transmitted immediately to a wide spread audience - very influential

5. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics

6. Media is relatively free - as long as it supports national goals and heads toward development Example: India

7. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising

8. Whose job is it to educate and train executives to deal with the press?

9. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America

10. People who recognize that they are involved but have not communicated it

11. Research that has already been conducted

12. What percentage of a PR campaign SHOULD be used for research??

13. What aspect of PR undergirds every step of the process?

14. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design

15. What questions do we ask? What is involved/affected? What positive and negative forces are operating?

16. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies

17. What financially supports cable television?

18. The process of identifying who is involved and affected by the situation

19. Specific activties that relate to strategies - have direct action - result from strategies

20. They read newspapers to receive advice and guidance for forming and validating an opinion

21. Personal contacts - Key informants - community forums - advisory boards - monitor social media

22. Original research

23. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?

24. History of the situation - study of who is involved/affected/gathering information about stakeholders

25. How much money/time did it take to reach those goals

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