Andrew bought a new mobile phone from the market. While studying its specifications, he realizes that the mobile phone fails to comply with the national standards. Which dimension of ‘product quality’ has the mobile phone failed in?

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Total Quality Management (TQM) is a management approach that aims for long-term success through customer satisfaction. It depends on the participation of all members of an organization, including its employees.  TQM principles are beneficial to any organization because it reduces cost, increases staff morale, reduces errors and increases customer satisfaction.  Some basic concepts of TQM are: Core principles The eight core principles of TQM are: Customer focus Leadership Involvement of people Processes approach System approach to management Continual improvement Factual approach to... Show more

Andrew bought a new mobile phone from the market. While studying its specifications, he realizes that the mobile phone fails to comply with the national standards. Which dimension of ‘product quality’ has the mobile phone failed in?