In Mexico, Black Friday is called 'El Buen Fin'. What does it mean?

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Black Friday dates back to the 1950s US but the phrase is even older. Apparently, it was first used in 1869, when the US gold market crashed. It then became a retail sales term, with being “in the red” meaning poor sales and being 'in the black' meaning good sales.
 


In Mexico, Black Friday is called 'El Buen Fin'. What does it mean?