Brand ______ refers to the value a brand's name gives a product beyond what the product actually does by design. Basically, it's the 'coolness factor' a consumer perceives getting when they own a brand-name product.

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Fact: There are nearly 28 million small businesses in America. Of those 28 million, a full 22 million consists of one lone employee. 


1. Brand ______ refers to the value a brand's name gives a product beyond what the product actually does by design. Basically, it's the 'coolness factor' a consumer perceives getting when they own a brand-name product.