Got an idea for a new product? Before you open a business, which key principle of startup would you use to confirm people want to buy what you want to sell?

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Fact: There are nearly 28 million small businesses in America. Of those 28 million, a full 22 million consists of one lone employee. 


1. Got an idea for a new product? Before you open a business, which key principle of startup would you use to confirm people want to buy what you want to sell?