If B2B means 'business-to-business' (when businesses interact with each other) it makes sense that B2C means business-to-_____ (when businesses interact with end-users or customers).

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Fact: There are nearly 28 million small businesses in America. Of those 28 million, a full 22 million consists of one lone employee. 


1. If B2B means 'business-to-business' (when businesses interact with each other) it makes sense that B2C means business-to-_____ (when businesses interact with end-users or customers).