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What is the common five-word business rule or maxim that has been attributed to consumer-focused entrepreneurs such as H. Gordon Selfridge and John Wanamaker?

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Fact: There are nearly 28 million small businesses in America. Of those 28 million, a full 22 million consists of one lone employee. 


1. What is the common five-word business rule or maxim that has been attributed to consumer-focused entrepreneurs such as H. Gordon Selfridge and John Wanamaker?





 
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