The popular reality show 'The Great British Bake-Off' must be referred to in the US as 'The Great British Baking Show' because what General Mills food brand owns the trademark to the phrase 'Bake-Off?'

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1. The popular reality show 'The Great British Bake-Off' must be referred to in the US as 'The Great British Baking Show' because what General Mills food brand owns the trademark to the phrase 'Bake-Off?'