Vernon Rudolph bought a sweet yeast-raised recipe from a New Orleans chef, rented a building in Winston-Salem, North Carolina, and started a company in 1937. Fast forward almost 100 years later, and the alliterative company started by Rudolph is still headquartered in North Carolina featuring a classic red-and-green logo. What is this company?

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1. Vernon Rudolph bought a sweet yeast-raised recipe from a New Orleans chef, rented a building in Winston-Salem, North Carolina, and started a company in 1937. Fast forward almost 100 years later, and the alliterative company started by Rudolph is still headquartered in North Carolina featuring a classic red-and-green logo. What is this company?