A popular meme format is a man sitting at a table in a public place, and his table displays a controversial opinion, and below that opinion is the phrase 'Change My ______.' Fill in the one word blank, another term for the human consciousness.

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.