A popular meme format uses stills from what rapper's video 'Hotline Bling', where he blocks one thing he doesn't like from his face, and then smiles and points at something he prefers?

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.