Cuauhtémoc Moctezuma Brewery has many brands of popular beer, but only one had a series of commercials that lasted more than a decade and starred Jonathan Goldsmith. Goldsmith's name-less character became iconic enough to be included in many internet memes in the 2000s. Name the beer brand OR the character.

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.