In 2010, a paparazzi photo of 'The Matrix' actor eating a sandwich alone on a bench went viral. What name did the Internet (more specifically, Reddit) give the meme?

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.