In 2021, what lifestyle brand posted a meme of Ben Affleck whispering something to a seemingly eye-rolling Gwyneth Paltrow in the late 1990s? Paltrow had no direct hand in the post, but did quickly post her surprise at the joke.

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.