In December 2021, a meme was born when Tampa Bay quarterback Tom Brady threw what brand of Microsoft portable computer on the sideline? The computer gets its 'S' name from its touch-screen outer layer.

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.