In the early 2000s, you could have spent hours on the Something Awful forums trying to come up with clever 'facts' about which famous bearded martial artist with a penchant for roundhouse kicks?

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.