Jonathan Goldsmith appeared in a series of TV ads for Dos Equis beer as 'The Most ______ Man In The World,' and the format of not always doing something, but then doing it in a particular way, came to memes. Fill in the one word blank with this engaging adjective.

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.