Linguists Geoffrey K. Pullum and Glen Whitman wanted a word to describe 'multi-use, customizable, instantly recognizable phrases or sentences that can be used in an entirely open array of different jokey variants by lazy journalists and writers.' 'X is the new Y,' or 'One Does Not Simply Walk Into X.' In homage to an often repeated fact about the Inuit language, what word did they coin to name these phrasal templates?

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.